Gravelstoke is a California-based brand widely recognized as the world's original gravel cycling-specific company. Founded in 2018, the brand has grown into a community-driven movement that hosts innovative gravel rides and events throughout Southern California while serving as a storytelling platform and cultural hub for gravel enthusiasts worldwide.

www.gravelstoke.com

Better Woodman Performance Coaching, founded by Coach Geoffrey (Geo) Woodman, offers customized endurance coaching for triathletes, runners, OCR athletes, and adventure racers of all levels, with a specialty in maximizing performance while minimizing training hours for busy, time-strapped athletes. Based in the Metro Detroit area, Geo provides everything from remote programming and one-on-one personal training to group sessions.

www.betterwoodmanperformance.com

Roll.ooo is a free, no-frills platform for cyclists to discover, share, and recommend group rides and cycling events in their area. No account, no subscription, no app required — just show up and ride.

www.roll.ooo